The product listing is your stage, your podium, and your spotlight. The product listing functions as both a virtual storefront and an advertisement; aside from providing the necessary information to convince a customer to choose your product, it also gets you discovered.
It would be a good idea to take your product listing seriously. A well-written listing contains thorough and strategic keyword research to optimize the listing and get your product discovered.
The writing, while well-expressed, must also contain comprehensive research to address the pain and gain points of the target customer; this kind of research will help catapult your product over and above the competition.
Virtuous Graphics’ team of copywriters is, first and foremost, creative. They find story angles that differentiate your product and augment the demand for your ASIN, and they tell the story in an eloquent and engaging way. More than that, however, they pepper each listing with strategic keywords that will help drive traffic to your product listing.
A good listing isn’t about stuffing the copy with keywords; it has to make sense as well for human conversion. Some HTML coding could also be applied to draw the eye to certain key points — while keeping the entire listing short, succinct, and well within the character allowance of Amazon for the product listing. Speaking of what Amazon allows –Amazon can be temperamental– the smallest circumvention of its terms and conditions could get your listing pulled.
Our team is fully cognizant of these terms and conditions, and keeps them in mind constantly every step of the way from background research, SEO keyword research, and review analysis, to conceptualization of your listing, and to revisions.
Any good sales person will tell you that the sales sequence does not stop at the checkout line. Companies world-over invest billions in their after sales service in order to keep up communication with the customer. Wise sellers make it a point to baby the customer well past the final transaction to encourage loyalty and repeat sales.
Amazon allows for a series of emails, that subscribe to a particular framework, to engage your customer and provide important information that may have not been addressed in your product listing. Three emails, a brilliant opportunity to speak directly to your customer, and a lucky chance to get the customer to interact with you.
That interaction is key, because it could spell the difference between a disgruntled customer whose expectations weren’t matched by your product or the delivery, and a converted, loyal customer, who spreads the word about your product on Amazon and through social media.
A lot of research goes into the construction of email sequences. These emails provide logistical information to manage the expectations of your customers. They also address negative issues with regards to installation or assembly, parts included, or usage.
If negative reviews on your listing show that customers commonly misunderstand assembly instructions, and go to your listing to complain, Amazon can pick up on this and feel that you’re not providing the kind of service and product that its customers deserve — this could result in Amazon pulling your listing altogether.
A well-written email sequence proactively steps in front of these concerns, and speaks to your customers in a language that they understand. As with everything in Virtuous Graphics, all of our email sequences are written with a keen eye on corresponding carefully with Amazon’s terms of conditions.