Amazon allows two types of photographs from its sellers, and we produce both. The Hero Image is a simple photograph of your item, shot on a plain white background. Our team shoots your product using ultramodern equipment, with a close eye on exemplifying the unique selling proposition of your product, all the while ensuring that they’re in tune with Amazon’s rules and regulations.
Lifestyle Images, or secondary images, come after the hero image in your listing. These photographs showcase your product being used. We choose models that mirror your ideal customer, and shoot them enjoying the product. We remove the guesswork from your customer; through lifestyle images, it’s so much easier to see how the product would fit into their lives, homes, and offices.
Photography, Copywriting, and Graphic Design meanwhile combine to create a different type of secondary image—what we at Virtuous Graphics call an infographic. This image also comes after the hero image in the listing, and is a functional and effective option for products with complicated assembly or installation instructions, or whose features and benefits need more explanation. Call-out one-liner text identifies the features, attributes, or benefits of the product in easily digestible copy that’s effortlessly absorbed and remembered.
Some of our Virtuous Graphics bundled services also include a specialized brand consultation. Included in this brand consultation is carefully and thoroughly researched information on your top keywords, as well as a review analysis and a design analysis. This information is similarly cascaded to all the teams involved to guide them with the appropriate background data on your product.
Model charge: $95-$200 USD
Models are not included with any package. If your shoot requires a specific model please let our team know during the design process. Virtuous Graphics has an extensive network of models, including dogs and babies. If you have a specific vision, shoot us a message today.
A main image refers to a product that is photographed on a standard white background. This is the first image that will display your product on Amazon.
A secondary image refers to any photo that is not your main image. The secondary image typically showcases your product in a more dynamic environment and may include props, various backgrounds or locations or creative shooting styles.
Infographics use text callouts to highlight key features and unique selling points of your product. Infographics serve a wide variety of purposes such as providing a competitor comparison, showing product sizing information, highlighting product benefits, showcasing appropriate product applications and many more.
Lifestyle photography uses models, props and unique locations to show off your product in its natural environment. Lifestyle photography helps educate your consumers about the product’s size and scale, and how the product would fit into their lives.
Keep in mind that models are not required for lifestyle photography and do incur an additional fee. Models cost anywhere between $80-$200 but can be used for multiple projects or products. Inquire with our sales team to see our model portfolio and pricing guide.
At Virtuous Graphics we employee a rockstar team of Amazon trained copywriters that will create beautiful text to place in your infographics that calls attention to your product’s differentiators and features. Professional copywriting is included for free with our top tier photography package “Let’s Crush The Competition”. Alternatively, customers can choose to provide their own copywriting that will be placed into the infographics that we create.
The Virtuous Graphics brand consultation is an in depth competitive analysis which includes a keyword analysis, review analysis, main image analysis and competitor design analysis. Our team researches extensively to figure out exactly what unique selling points should be visually represented throughout your project to increase conversions and sales.
The Virtuous Graphics brand consultation is included with our top tier photography package “Let’s Crush The Competition”. Keep reading below for a detailed breakdown of each component of the brand consultation.
Keyword Analysis: Here we use Amazon search volume analysis tools to find out the keywords your customers are searching for when they find your product. We also identify secondary keywords that may be utilized in your project.
Review Analysis: Here we deep dive into customer reviews to figure out what past customers love about this specific product and what they dislike about the product. We consolidate this information and pass it onto our photo, design and copywriting teams to ensure that we emphasize the fact that your product contains the positive attributes while steering clear of the negative ones.
Main Image Analysis: Here we look at the current main images shown for the product’s most relevant search term. We analyze the results and brainstorm ways to make your product’s main image stand out which ultimately helps to increase click through rate (CTR).
Design Analysis: Here we look at your top competitors listings and identify the things the pros and cons of their listing from a visual and conversion optimization standpoint. We pass this information on to your photography, graphics and copywriting teams and brainstorm ways to make your listing even better.
The free prepaid shipping label is a included on our top tier photography package “Let’s Crush The Competition”. Sellers will be reimbursed on up to $40 USD in shipping charges per order.